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What is the ACS agreement between Apple and app developers?
If you are a developer who wants to create or distribute apps for Apple devices, you need to agree to certain terms and conditions set by Apple in its App Store Review Guidelines and its developer agreement. One aspect of this agreement that has attracted attention and controversy is the requirement to use Apple`s proprietary App Store Connect (ACS) system for app distribution and management.
The ACS agreement stipulates that app developers have to use Apple`s tools for submitting, updating, and managing their apps in the App Store, including the creation of app listings, the selection of categories and pricing, the management of user reviews and ratings, the tracking of revenue and usage metrics, and the resolution of disputes or issues related to the app`s content or behavior. Developers can access ACS through a web portal or a mobile app, and can use features such as TestFlight for beta testing and App Analytics for performance analysis.
While the ACS agreement has been in place for several years, it has attracted criticism from some developers who argue that it restricts their freedom and choice, makes them dependent on Apple`s approval process and rules, and exposes them to potential risks and costs. Some developers have reported instances of app rejections or removals due to seemingly arbitrary or inconsistent reasons, such as App Store policy changes, intellectual property disputes, or subjective interpretations of guidelines. Moreover, some developers have argued that Apple`s 30% commission on app sales, in-app purchases, and subscriptions is too high and unfair, especially for small or independent developers who rely on the App Store as their main source of revenue.
In response to these concerns, some developers have tried to circumvent or challenge the ACS agreement, either by creating alternative app stores or by filing antitrust lawsuits against Apple. For example, the Epic Games vs. Apple lawsuit, which started in 2020, alleges that Apple`s App Store policies and fees constitute an anticompetitive and monopolistic practice that harms consumers and developers. The case is still ongoing and could have significant implications for the future of app distribution and regulation worldwide.
However, despite these challenges and controversies, the ACS agreement remains a fundamental requirement for app developers who want to reach millions of users on Apple devices. As of 2021, the App Store hosts more than 2 million apps from around the world and generates billions of dollars in revenue for Apple and its partners. Therefore, it is crucial for developers to understand and comply with the ACS agreement, as well as to advocate for transparency, fairness, and innovation in the app ecosystem. By working together, developers and Apple can create a better and more diverse range of apps for everyone to enjoy.